Tucked in the heart of downtown Urbana, Urbana’s Market at the Square is a celebrated local tradition that brings together fresh produce, artisan foods, handcrafted goods, and vibrant community spirit. From early spring through the end of fall, this open-air farmers market transforms the city into a bustling hub of local growers, artists, musicians, and shoppers. The market is one of the longest-running farmers’ markets in Illinois, drawing visitors from across Champaign County and beyond. With its weekly lineup of seasonal produce, food trucks, handmade crafts, and lively street performances, Market at the Square is more than a shopping spot; it’s a community experience that blends sustainability, local culture, and small business support.
Market at the Square Urbana Details
Market Address
May through October, 401 S Vine St, Urbana, IL 61801
Contact Information
Phone: 217-384-2319
Email: ur**********@************is.us
Website: City of Urbana Market Page
Opening Hours
| Saturday | 7 am–12 pm |
| Sunday | Closed |
| Monday | Closed |
| Tuesday | Closed |
| Wednesday | Closed |
| Thursday | Closed |
| Friday | Closed |
Frequency
The market is held weekly, rain or shine, every Saturday morning.
Parking Details
Ample free parking is available in nearby downtown lots and on surrounding streets. Accessible parking is also available near the entrance. Be sure to arrive early for the best spots, especially during peak produce months.
Tickets Information
No tickets required – Market at the Square is free to attend and open to all visitors.
Car Parking and Transportation
The market is bike- and pedestrian-friendly, with bike racks and walking paths connecting nearby neighborhoods. MTD public transit (Champaign-Urbana Mass Transit District) provides convenient access via multiple bus routes that stop within a short walking distance from the market. Visitors are encouraged to consider alternative transportation during busy hours.
Vendor List and Vendor Costs
Market at the Square features over 100 local vendors throughout the season, including farmers, food producers, artists, and nonprofits.
New vendors can find booth availability, regulations, and pricing on the official vendor application page.
Tips for First Timers
- Arrive early to get the best selection of fresh produce and baked goods.
- Bring reusable bags or baskets — many vendors do not offer plastic bags.
- Stop by the Market Info Tent for maps, merchandise, and updates.
- Plan extra time to explore the community booths and live performances.
- Most vendors accept cash, credit, and LINK tokens; an information booth provides assistance for LINK and EBT users.
Why Market at the Square is a Must Visit
What sets Urbana’s Market apart is its deep-rooted commitment to local food systems, sustainability, and community connection. Visitors enjoy direct access to farm-fresh produce, ethically raised meats, baked goods, flowers, and original crafts — all sourced within a 100-mile radius. It’s a rare chance to meet the growers, bakers, and makers behind every product, fostering a strong sense of trust and transparency. The family-friendly atmosphere, live music, and seasonal events make it an ideal weekend outing for locals and tourists alike.
Instagram-worthy Market Moments
From vibrant heirloom tomatoes to fresh-cut flower bouquets, Market at the Square is filled with photogenic scenes perfect for social sharing. The colorful vendor tents, community mural walls, street musicians, and bustling crowds create a rich backdrop for snapshots. Don’t miss the seasonal produce displays or the rustic food carts that reflect the charm and authenticity of this Urbana gem.
FAQs
Is the market open year-round?
No, the market operates seasonally from May through October, every Saturday morning.
Are pets allowed?
Leashed pets are welcome, but owners are responsible for cleaning up after them and ensuring they are well-behaved in crowded areas.
Do vendors accept credit cards?
Yes, many vendors accept credit/debit cards, and LINK tokens are also available at the Market Information Tent.
Is there an ATM on-site?
While there isn’t a dedicated ATM inside the market, several banks and ATMs are within walking distance in downtown Urbana.
Can I apply as a performer or nonprofit?
Yes, the market offers space for buskers, performers, and local nonprofits. Visit the market’s website to apply for community or performance slots.
Final Thoughts
Market at the Square Urbana blends the warmth of a small-town market with the diversity of a larger urban community. It’s more than just a place to shop — it’s a lively, sensory-rich gathering that celebrates the best of Central Illinois. Whether you’re hunting for fresh food, artisan gifts, or simply looking for a spirited Saturday morning experience, this market delivers authenticity and connection week after week.
