Nestled in the scenic Shenandoah Valley, Willow Grove Farm Market offers a down-to-earth, family-friendly shopping experience with a focus on local products, seasonal produce, and community spirit. Whether you’re stopping by for farm-fresh fruits and vegetables, homemade bakery treats, or just to enjoy the local atmosphere, this market delivers something special in every season.
With its convenient location and wide variety of vendors, Willow Grove Farm Market has become a favorite destination for both locals and visitors. This charming roadside market is known for its warm hospitality and unique blend of food, crafts, and regional specialties—all set against the picturesque backdrop of the Blue Ridge Mountains.
Address & Directions
Full Address
571 US Hwy Bsn 340, Luray, VA 22835
Google Maps
Click here to view on Google Maps
Parking
Ample free parking is available directly on-site, making it easy for shoppers and families to enjoy the market at their own pace.
Opening Hours
| Wednesday | 11 AM–3 PM |
| Thursday | 11 AM–3 PM |
| Friday | 11 AM–3 PM |
| Saturday | 10 AM–1 PM |
| Sunday | Closed |
| Monday | Closed |
| Tuesday | Closed |
Note: Willow Grove Farm Market is seasonal and typically operates from early April through late December, with special hours for holidays and local festivals.
Contact Information
Phone Number
(540) 742-3081
Official Website
Willow Grove Farm Market Website
Social Media
Facebook
Instagram
Seasonal Highlights
Spring: Early blooms and starter vegetable plants fill the stalls. This is a great time for gardening enthusiasts to find herbs, tomato plants, and spring flowers.
Summer: Peak produce season with juicy peaches, corn, tomatoes, and melons. The market often hosts weekend music events and “U-Pick” berry sessions.
Fall: Pumpkins, gourds, apple cider, and handmade fall décor take center stage. Kids will love the small corn maze and hay bales for photo ops.
Winter: Limited operation during December, but you’ll find wreaths, Christmas trees, baked goods, and local gift baskets for the holidays.
For rustic charm and fresh-picked produce, be sure to visit the Edge of Town Farm Market—a local favorite that combines seasonal fruits with farm-to-table flavors.
Vendor List
1. Produce & Organics
Local growers bring fresh, chemical-free vegetables and seasonal fruits including heirloom tomatoes, green beans, berries, and apples.
2. Meats, Eggs & Dairy
Free-range eggs, grass-fed beef, farm-raised pork, and small-batch cheeses are available from nearby family farms.
3. Flowers & Garden Center
Colorful seasonal flowers, hanging baskets, herbs, and perennials are available for your home or garden.
4. Bakery & Coffee
Enjoy homemade pies, sweet breads, and cinnamon rolls. Locally roasted coffee is served fresh by the cup or sold in bags.
5. Handmade Crafts & Local Art
Regional artists and artisans offer handwoven baskets, soaps, candles, pottery, and woodcrafts perfect for gifting or home décor.
6. Musical Events
Live bluegrass and folk music shows are hosted on select Saturdays—bring a chair and enjoy the tunes.
7. Service Options
Friendly staff assist with loading purchases, and there’s a shaded picnic area where guests can relax and enjoy their finds.
Nearby Public Transit
There is no train station nearby, and public bus service is limited in the Luray area.
Best option: Drive or take a local shuttle if staying in town.
Food Truck Info
You’ll often find food trucks on Fridays and Saturdays near the main entrance.
Common Trucks:
- Shenandoah BBQ Co. – Slow-cooked brisket, pulled pork, and ribs
- Rolling Tacos VA – Street tacos, quesadillas, and churros
- Sweet Cow Creamery – Farm-fresh ice cream in seasonal flavors
- The Grilled Cheese Bus – Gourmet grilled cheeses and tomato soup
- Blue Ridge Coffee Truck – Espresso, cold brews, and smoothies
Nearby Hotels
1. Mimslyn Inn – Historic hotel, 5-minute drive
2. Hotel Laurance – Boutique suites, 6-minute drive
3. Quality Inn Luray – Budget-friendly, 7-minute drive
Nearby Restaurants
1. Gathering Grounds Patisserie & Café – Casual café with breakfast, pastries, and espresso drinks
2. Moonshadows Restaurant – Farm-to-table American cuisine in a cozy setting
3. West Main Market – Sandwiches and deli counter with picnic tables and local fare
Famous Stalls to Visit
Be sure to check out the “Sunset Produce” booth for vine-ripened tomatoes and their famous peach jam. Another standout is “Mountain View Bakery” known for their fresh-baked fruit pies and molasses cookies.
FAQs
Are pets allowed?
Yes, leashed pets are welcome in outdoor areas.
Do they accept credit cards?
Most vendors accept cards, but some are cash-only. ATMs are available nearby.
Are there bathrooms on-site?
Yes, clean restroom facilities are available on-site.
Is the market open during winter?
It operates seasonally and typically closes after the holidays in late December.
Can I find organic and locally grown produce at the market?
Yes, many vendors specialize in organic and sustainably grown local produce.
Final Thoughts
If you’re looking for a charming, community-centered destination filled with local flavor and small-town warmth, Willow Grove Farm Market is the perfect stop. Whether you’re after fresh produce, unique gifts, or a relaxing afternoon with good food and live music, this market has something for everyone.
