Christmas Markets in New Braunfels, TX: Celebrate Holidays in German-Texas Style

New Braunfels, TX, a town known for its rich German heritage, transforms into a winter wonderland during the holiday season. Its Christmas markets blend German traditions with Texas charm, offering a unique holiday experience for locals and visitors alike. From artisan goods and festive treats to live performances and kid-friendly activities, these markets bring holiday cheer to the heart of Texas. Here’s a guide to the top five Christmas markets in New Braunfels for 2025, including information on nearby hotels, dining options, parking, and market highlights. Whether you’re shopping for holiday gifts or soaking up the festive atmosphere, these markets are perfect for experiencing the joy of the season in New Braunfels. Heading to the South? Be sure to visit the Christmas Markets in Kentucky for charming local crafts and delicious treats.

1. New Braunfels Weihnachtsmarkt

The New Braunfels Weihnachtsmarkt brings a traditional German holiday atmosphere to the heart of Texas. This annual market transforms the New Braunfels Civic Center into a vibrant holiday village, filled with unique artisan stalls, festive decor, and cheerful music. Inspired by Germany’s centuries-old Christmas market traditions, the Weihnachtsmarkt offers locals and visitors an authentic experience with Texas charm. Visitors can shop for handcrafted holiday gifts, from delicate ornaments to seasonal Texas-made goods, and indulge in German-inspired treats like bratwurst and baked goods. Families will love Santa’s Workshop, where kids can meet Santa Claus and take part in holiday craft-making. The market also hosts special events like the Wine Tasting Event, where adults can sample local wines in a cozy holiday atmosphere. With its warm holiday spirit, twinkling lights, and rich German-Texan culture, the Weihnachtsmarkt is a must-visit destination for those looking to make magical holiday memories. Whether you’re a Texas native or just passing through, this festive market is an ideal place to experience the joy and traditions of the holiday season in New Braunfels.

Address: New Braunfels Civic Center, 375 S Castell Ave, New Braunfels, TX 78130
Dates: November 15 – November 17, 2025
Opening and Closing Times:

• Friday and Saturday: 10:00 AM – 6:00 PM
• Sunday: 11:00 AM – 5:00 PM

Entrance Fee: $10 per person, children under 12 enter free

Ticket Purchase: New Braunfels Weihnachtsmarkt Website

Nearest T Stations:

1. New Braunfels Transit Station
2. Landa Street Stop

Events

1. Opening Night Gala: A festive opening night with live music and exclusive shopping.
2. Santa’s Workshop: Children can meet Santa and participate in holiday craft-making.
3. German Choir Performance: Traditional German Christmas songs performed by a local choir.
4. Wine Tasting Event: Sample local wines and holiday beverages.
5. Christmas Cookie Decorating: A family-friendly activity where kids can decorate cookies.

Famous Shops/Stalls

1. Texas Artisan Goods: Unique, handcrafted items by Texas artisans.
2. German Delights: Imported German candies, treats, and baked goods.
3. Woodwork Wonders: Hand-carved holiday decorations and gifts.
4. Ornament Creations: Beautiful, handmade Christmas ornaments.
5. Seasonal Spice Market: Holiday spices and festive teas.

Special Spots Not to Miss

1. Gala Tent: A decorated tent with live performances.
2. Holiday Archway: A festive entryway perfect for photos.
3. Santa’s Sleigh: A photo spot with a traditional sleigh.
4. Tree of Lights: A large tree decorated with colorful lights.
5. Craft Corner: Kids’ crafting area for festive projects.

Parking:

• Nearby Lots: Civic Center Parking Lot, Downtown Parking
• Parking Fees: Free

Nearby Hotels:

1. Gruene River Hotel & Retreat
2. The Faust Hotel
3. Courtyard by Marriott New Braunfels River Village

Nearby Restaurants:

1. Krause’s Café: German-inspired menu with seasonal dishes
2. McAdoo’s Seafood Company: Known for its fresh seafood
3. The Grapevine: Wine bar with a cozy atmosphere

2. Hollydays Market of New Braunfels

The Hollydays Market of New Braunfels kicks off the holiday season with a lively celebration that combines holiday shopping, local vendors, and festive events. Held annually at the New Braunfels Convention Center, this market offers a wide variety of holiday gifts and decorations, with stalls featuring everything from handmade jewelry and artisanal candles to specialty foods and seasonal wines. Visitors can browse a curated selection of goods that capture the spirit of the season, making it easy to find the perfect gifts for friends and family. Beyond shopping, the Hollydays Market offers fun holiday activities, including a Christmas tree lighting ceremony and a family ornament-making workshop. Kids can also visit Santa for a photo and share their holiday wishes. This market is a festive space for holiday shoppers and families looking to enjoy a day of seasonal fun. With its welcoming atmosphere, Hollydays Market provides an ideal spot to embrace the holiday spirit in New Braunfels, celebrating the season with festive music, beautiful decorations, and holiday-inspired treats for all ages.

Address: New Braunfels Convention Center, 375 S Castell Ave, New Braunfels, TX 78130
Dates: December 6 – December 8, 2025
Opening and Closing Times:

• Friday: 11:00 AM – 8:00 PM
• Saturday: 9:00 AM – 6:00 PM
• Sunday: 10:00 AM – 5:00 PM

Entrance Fee: $5 per person, children under 12 enter free

Ticket Purchase: Hollydays Market of New Braunfels

Nearest T Stations:

1. New Braunfels Transit Station
2. Comal Avenue Stop

Events

1. Christmas Tree Lighting: An evening tree-lighting event with carols.
2. Holiday Fashion Show: Showcasing local holiday-inspired fashion.
3. Family Ornament-Making Workshop: A fun family activity to create ornaments.
4. Santa’s Meet and Greet: Kids can meet Santa and take photos.
5. Live Jazz Performances: Festive jazz music on Saturdays.

Famous Shops/Stalls

1. Texas Jewelry Boutique: Handmade jewelry from local artisans.
2. Festive Fragrances: Holiday candles and scents.
3. The Christmas Bakery: Fresh-baked holiday cookies and treats.
4. Leather Goods by Lone Star: High-quality, handcrafted leather gifts.
5. Texas Vineyards: Sample wines from Texas vineyards.

Special Spots Not to Miss

1. Tree Lighting Area: The perfect spot to witness the festive tree lighting.
2. Ornament-Making Tent: Decorated for families to enjoy crafting.
3. Gift Wrap Station: Get your purchases wrapped for the holidays.
4. Santa’s Workshop: Photo op with a festive holiday backdrop.
5. Jazz Lounge: A cozy space to enjoy live music.

Parking:

• Nearby Lots: Convention Center Parking, Downtown Garage
• Parking Fees: Free

Nearby Hotels:

1. The Faust Hotel
2. Hampton Inn & Suites New Braunfels
3. Fairfield Inn & Suites by Marriott

Nearby Restaurants:

1. Buttermilk Café: A family-friendly café with seasonal specials
2. 2Tarts Bakery: Known for holiday-themed pastries
3. The Pour Haus: A lively pub with seasonal cocktails

3. Old Gruene Market Days

Old Gruene Market Days captures the historic charm of New Braunfels’ Gruene Historic District and infuses it with holiday magic. This beloved outdoor market transforms the quaint town of Gruene into a festive wonderland, filled with holiday decorations, twinkling lights, and hundreds of stalls showcasing handmade goods and unique holiday gifts. As one of the area’s largest open-air markets, Old Gruene Market Days is a treasure trove for holiday shoppers and fans of local craftsmanship. Visitors can explore a wide range of items, from rustic Texas-inspired decor and jewelry to delicious homemade treats. The market offers unique holiday events, such as horse-drawn carriage rides through the town and live Christmas music, creating an enchanting holiday experience for families. The pet costume parade is a highlight, where pets dressed in holiday outfits add extra cheer to the festivities. With its small-town charm, picturesque setting, and festive holiday spirit, Old Gruene Market Days provides a memorable way to celebrate the season in one of Texas’ most beloved towns. It’s the perfect place to soak up the local flavor, find unique gifts, and make lasting holiday memories.

Address: Gruene Historic District, 1601 Hunter Rd, New Braunfels, TX 78130
Dates: December 14 – December 15, 2025
Opening and Closing Times:

• Saturday and Sunday: 10:00 AM – 5:00 PM

Entrance Fee: Free

Ticket Purchase: No ticket required

Nearest T Stations:

1. Gruene Road Transit Stop
2. Gruene Hall Stop

Events

1. Holiday Market Stalls: Hundreds of vendors selling holiday crafts and goods.
2. Photos with Santa Claus: A festive photo session with Santa.
3. Horse-Drawn Carriage Rides: Enjoy a ride through historic Gruene.
4. Live Christmas Music: Local bands playing holiday classics.
5. Pet Costume Parade: A parade of pets dressed in holiday outfits.

Famous Shops/Stalls

1. Texas Handmade Crafts: Local handmade gifts.
2. Gruene Antiques: Vintage finds with holiday flair.
3. The Chocolate Tent: Artisan chocolates and sweets.
4. Wooden Creations: Handcrafted wood items perfect for gifts.
5. Gruene Market Jewelry: Handmade holiday jewelry.

Special Spots Not to Miss

1. Gruene Hall: The oldest dance hall in Texas, decorated for Christmas.
2. Gruene Water Tower: Lit up for the holiday season.
3. Historic Storefronts: Decorated in festive themes.
4. Horse-Drawn Carriage Area: Enjoy a scenic ride around town.
5. Pet Parade Viewing Spot: Great spot to watch the pet parade.

Parking:

• Nearby Lots: Gruene Historic District Parking
• Parking Fees: Free

Nearby Hotels:

1. Gruene River Hotel & Retreat
2. Gruene Mansion Inn
3. The Village at Gruene

Nearby Restaurants:

1. Gristmill River Restaurant: Known for its Texas-style comfort food
2. Mozie’s Bar & Grill: Popular for its seasonal cocktails
3. Cantina del Rio: Mexican food with holiday specials

4. Downtown New Braunfels Christmas Market

The Downtown New Braunfels Christmas Market is a festive celebration set against the beautiful backdrop of New Braunfels’ historic Main Plaza. This seasonal event brings the community together to enjoy holiday shopping, live entertainment, and family-friendly activities, making it a joyful gathering spot for locals and visitors alike. The market showcases a variety of artisan vendors offering handmade gifts, festive holiday decorations, and Texas-inspired treats, perfect for holiday shoppers looking for one-of-a-kind items. Highlights of the market include a dazzling Christmas parade that winds through downtown, filling the streets with festive floats, music, and holiday cheer. Families can also enjoy a hot cocoa bar and caroling performances by local choirs, creating a cozy, welcoming atmosphere for everyone. For children, a visit to Santa’s House and a DIY gift wrapping station add to the fun. With its community-focused spirit and classic holiday ambiance, the Downtown New Braunfels Christmas Market is an ideal destination to celebrate the holidays, experience local traditions, and take in the festive sights and sounds of the season.

Address: Downtown Plaza, 300 Main Plaza, New Braunfels, TX 78130
Dates: December 7 – December 8, 2025
Opening and Closing Times:

• Saturday and Sunday: 9:00 AM – 6:00 PM

Entrance Fee: Free

Ticket Purchase: No ticket required

Nearest T Stations:

1. New Braunfels Main Plaza Stop
2. Castell Avenue Stop

Events

1. Christmas Parade: A festive holiday parade through downtown.
2. Carolers on the Plaza: Christmas carols performed by local choirs.
3. Hot Cocoa Bar: Enjoy a variety of festive cocoa flavors.
4. DIY Gift Wrapping Station: Wrap your gifts with complimentary wrapping.
5. Local Art Showcase: Holiday art on display from local artists.

Famous Shops/Stalls

1. Handmade Holiday: Unique, artisan-made holiday gifts.
2. Sweet Treats Bakery: Holiday cookies and baked goods.
3. Christmas Candles Co.: Scented candles in holiday themes.
4. New Braunfels Honey: Locally produced honey, perfect for gifts.
5. Leather Goods by NB Leather: High-quality leather accessories.

Special Spots Not to Miss

1. Plaza Fountain: Decorated with holiday lights.
2. Parade Viewing Area: Perfect spot to watch the Christmas parade.
3. Holiday Photo Booth: Capture memories with festive backdrops.
4. Santa’s House: Meet and greet Santa Claus.
5. Art Corner: Display of local holiday artwork.

Parking:

• Nearby Lots: Downtown Plaza Parking
• Parking Fees: Free

Nearby Hotels:

1. The Faust Hotel
2. Howard Johnson by Wyndham New Braunfels
3. Hilton Garden Inn New Braunfels

Nearby Restaurants:

1. The Phoenix Saloon: American classics with a festive touch
2. Dos Rios Mexican Bar & Grill: Mexican cuisine with holiday specials
3. The Oyster Bar: Seafood in a festive atmosphere

5. Christkindlmarkt at The Sophienburg Museum

Address: The Sophienburg Museum & Archives, 401 W Coll St, New Braunfels, TX 78130
Dates: December 1 – December 3, 2025
Opening and Closing Times:

• Friday: 10:00 AM – 6:00 PM
• Saturday and Sunday: 10:00 AM – 5:00 PM

Entrance Fee: $5 per person; children under 6 enter free

Ticket Purchase: Sophienburg Christkindlmarkt

Nearest T Stations:

1. Coll Street Stop
2. Main Plaza Transit Stop

Events

1. Traditional German Caroling: Local choirs sing German Christmas carols, bringing authentic holiday charm.
2. Holiday History Tours: Take a tour of the museum to learn about the German history of New Braunfels and its Christmas traditions.
3. Ornament Decorating Workshop: A hands-on activity where children can create their own ornaments.
4. Meet St. Nicholas: A festive meet-and-greet with St. Nicholas dressed in traditional German attire.
5. Hot Cider and Pastries: Sample mulled cider and traditional German pastries in the cozy café area.

Famous Shops/Stalls

1. Bavarian Bakery: Known for its fresh pretzels, stollen, and gingerbread.
2. Handcrafted Ornaments by Texas Artists: Unique, hand-painted ornaments inspired by German traditions.
3. German Goods Boutique: A selection of imported German gifts, perfect for holiday shopping.
4. The Candle House: Features holiday-themed candles with festive scents.
5. Winter Spice Stall: Specializes in spices for holiday baking, including cinnamon, cloves, and nutmeg.

Special Spots Not to Miss

1. St. Nicholas’ Grotto: Meet St. Nicholas in a charming, festive setting.
2. Historic Exhibit Hall: Learn about German Christmas traditions and New Braunfels’ heritage.
3. Christmas Lights Courtyard: A beautifully lit area perfect for holiday photos.
4. Old-World Gift Shop: A German-style gift shop filled with unique holiday items.
5. Bavarian Seating Area: Enjoy holiday treats while seated in a cozy, decorated courtyard.

Parking:

• Nearby Lots: Museum Parking Lot, Downtown Parking
• Parking Fees: Free

Nearby Hotels:

1. Prince Solms Inn
2. Hilton Garden Inn New Braunfels
3. Gruene River Inn

Nearby Restaurants:

1. Naegelin’s Bakery: Texas’ oldest bakery, famous for its German pastries
2. Muck & Fuss Craft Beer & Burgers: A cozy spot for casual dining with holiday brews
3. Alpine Haus Restaurant: Traditional German dishes, ideal for a holiday meal